Online Content Analysis and Deconstruction of gender Stereotypes
This work package coordinated by FILIA Centre (Romania) dives deep into how digital content (such as memes, videos and online comments etc.) shapes young people’s understanding of gender roles, stereotypes, and even issues like gender-based violence and more specifically cyberviolence.
Objectives
Analyse online content
Consumed by young people to understand its role in reinforcing gender stereotypes, roles, and cyberviolence.
Identify positive content practices
That promote inclusivity and gender equality.
Raise awareness
Among young people, teachers, and parents about the risks of gender stereotypes in online content.
Organise workshops
To challenge stereotypes and promote gender equality in digital spaces.
Check out our research report!
“Double Tap for Gender Awareness: Social Media’s Role in Shaping Youth Views on Gender Stereotypes and Gender-Based Violence”
What it is
“Double Tap for Gender Awareness: Social Media’s Role in Shaping Youth Views on Gender Stereotypes and Gender-Based Violence” is an exploratory study that delves into how online platforms are influencing the mindsets of today’s youth. The report includes insights from over 200 survey responses gathered from teenagers across four countries, an analysis of the content from the top 14 influencers chosen by the respondents, and 15 examples of best practices from influencers who use social media to create safe spaces and address issues like sexism, gender-based violence, bullying, and harassment.
Explore key insights from our research!
We’ve created a series of factsheets to make the findings from our research easy to access and understand. Here’s a preview of what you’ll find:
FACTSHEET 1: Why This Research Matters
Learn about the purpose of the study and how social media shapes views on gender.
FACTSHEET 2: Survey Results
Discover what over 200 teens across 4 countries think about social media, gender norms, and violence.
FACTSHEET 3: Content Analysis
Find out what content influencers share and whether it challenges or reinforces harmful gender stereotypes.
FACTSHEET 4: Best practices
Explore examples of influencers promoting gender equality and combating cyberviolence.
FACTSHEET 5: Conclusions & recommendations
Get actionable insights on creating safer, more inclusive online spaces.
Workshops in schools!
In April 2025, we organised workshops in schools across Romania, Bulgaria, Italy, and Spain, involving over 100 students and 25 teachers.
Want to do it too?
We’ve got you covered! Check out our Step by step guide on how to conduct the workshop, along with an adaptable presentation to help you get started.
